3i Miniature CDRom Business Cards

This group of venture capitalists felt that public perception of thier company was not what it should be considering the size of some of the buyouts they had performed (Many in excess of £50m+). Their objective was to challenge this perception through an imaginative DM campaign that involved creating 3 animated shorts to be sent to leading industry figures via miniature CD-Rom business cards. The end result was a dramatic increase in the number of click thrus to the web site and also valuable recognition for a leading UK brand in this field.

The animations (Click to view)