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3i Miniature CDRom Business Cards
This group of venture capitalists felt that
public perception of thier company was not what it should
be considering the size of some of the buyouts they had performed
(Many in excess of £50m+). Their objective was to challenge
this perception through an imaginative DM campaign that involved
creating 3 animated shorts to be sent to leading industry
figures via miniature CD-Rom business cards. The end result
was a dramatic increase in the number of click thrus to the
web site and also valuable recognition for a leading UK brand
in this field.
The animations
(Click to view)



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