Hewlett Packard | CDrom | Web site | Banner advertising
A campaign to promote HP photo paper centered around a competition to win 1
of 3 fully loaded New Beetles and 1 of 15 complete HP digital suites. The media
rollout included a CD-Rom with an animated introduction that was quoted in the
press as being as slick and impressive as any they had seen, a special promotional
web site, an interactive viral game, a banner campaign, in store promotion,
packaging, radio and press advertising. All of it executed in 11 different languages.
My role as Creative Director was to drive the creative process and the team
to produce the various elements making up the campaign.
Drive the New Beetle around the desktop and
collect as many photo opportunities as you can in the time
allowed. This viral piece was conceptualised by me and programmed
in South Africa by a very talented flash specialist.
