Hewlett Packard | CDrom | Web site | Banner advertising

A campaign to promote HP photo paper centered around a competition to win 1 of 3 fully loaded New Beetles and 1 of 15 complete HP digital suites. The media rollout included a CD-Rom with an animated introduction that was quoted in the press as being as slick and impressive as any they had seen, a special promotional web site, an interactive viral game, a banner campaign, in store promotion, packaging, radio and press advertising. All of it executed in 11 different languages. My role as Creative Director was to drive the creative process and the team to produce the various elements making up the campaign.